As a resource mobilization department of the university, it was key to share this article from the internet, which clearly elaborates what resource mobilization is and its importance to an organization.
Written by: Judith B. Seltzer, MBA, MPH | Management Sciences for Health on October 20, 2014
The term “resource mobilization” is used routinely these days, but what does it really mean, and how does it relate to an organization’s sustainability?
What is resource mobilization?
Resource mobilization refers to all activities involved in securing new and additional resources for your organization. It also involves making better use of, and maximizing, existing resources. Resource mobilization is often referred to as ‘New Business Development’.
Why is resource mobilization so important?
Resource mobilization is critical to any organization for the following reasons:
- Ensures the continuation of your organization’s service provision to clients,
- Supports organizational sustainability,
- Allows for improvement and scale-up of products and services the organization currently provides,
- Organizations, both in the public and private sector, must be in the business of generating new business to stay in business.
In signing off, I would like to share with you 10 truths about resource mobilization:
- Organizations are not entitled to support; they must earn it.
- Successful resource mobilization requires a lot of work and takes a lot of time.
- If your organization needs additional revenue one year from now, start today!
- Be ready, willing and able to sell your organization and the programs for which you are raising money.
- Resource mobilization efforts should align with your organizational mission, objectives and strategic plan.
- Resource mobilization is also about the needs of the (prospective) funder.
- Understand the needs of your clients (target population/funders).
- Be prepared to provide evidence-based results.
- Your organizational performance today impacts your ability to generate resources tomorrow.
- You must establish and maintain organizational credibility and reputation.
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